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In the Heart of Europe

Biomedica is part of the AddLife Group, a publicly traded parent company consisting of various subsidiaries in the Medtech and Labtech fields. AddLife strives to improve people’s lives by being a leading, value-creating player in Life Sciences.

Biomedica is part of the AddLife Group, a publicly traded parent company consisting of various subsidiaries in the Medtech and Labtech fields. AddLife strives to improve people’s lives by being a leading, value-creating player in Life Sciences.

We combine history with future, we speak many languages.

We are bringing out the best of different cultures… combining them.

We have been on the forefront as a distributor of Medical Devices, In Vitro Diagnostics, products for Life Sciences, Biomedica Immunoassays and Clinical IT for more than 40 years.

We aim high for you - our vision

The fundamental principles of our company philosophy with
respect to the following aspects are summarised as follows:

01

Customer Satisfaction

Customer satisfaction is our most important criterion for success. We thus focus on our customers' needs in terms of quality of products, prompt and correct deliveries, comprehensive training and subsequent service as well as in the provision of a fair price/performance ratio. In terms of customer orientation, it is crucial for our company to recognise the current and future needs and demands of customers and the market. We thus try to build and maintain a long-term, future-orientated relationship with our customers. Especially in times of increased mobility and flexibility, we are particularly interested in establishing a close bond with our clients.

Communication

We strive for a flexible, transparent and networked organisation with open communication. The clear correlation between individual employees’ targets and their integration into the different processes should support better comprehension of the overall concepts and thus strengthen the quality philosophy. IT-supported processing, which accompanies all business processes, is to be further developed and refined. Standardisation and simplification of processes are decisive in enabling all employees to understand how the entire system functions.

02

03

Employee Training

Qualified, motivated, responsible and independent employees are crucial for the success and survival of our Group of companies. We thus attach major importance to the promotion, further development and training of our employees. Regular rotation within the groups is intended to promote a sense of shared goal orientation. Mutual supra-regional training strengthens the comprehension of global procedures within the Biomedica Group and enables closer cooperation between the different companies within the Group. Increased emphasis is to be placed on cross-company actions.

Suppliers

In a rapidly changing market, it is particularly important to cooperate closely with suppliers. We believe that only outstanding excellence in products and professionalism in customer support including sales and services can truly satisfy customer demands. All of our cooperating suppliers benefit from our professional product management and our internal logistics ensuring easy access to our customers. Living our corporate slogan “Global Technologies – Local Solutions”, we enable fast and easy communication, excellent services and deliveries to our customers in over 13 countries using one single entry point. The ISO 9001:2015 certification throughout the entire group ensures constant improvement in the quality of products and services.

04

05

Work Environment

Finally, safety and ergonomics in the workplace are also important to us. Evaluation of workplaces and regular medical care at work ensure that employees can work in a safe environment.

Group Management

Luca Marenzi, MBA

MANAGING DIRECTOR
Sales, Operations & Finance

Dr. Petra Wiedemann

MANAGING DIRECTOR
Product Management & Business Development

Subsidiary Management

Dr. Michaela Weblacher

SALES DIRECTOR
Sales, Application & Technical Service

Managing Directors

Dr. Michaela Weblacher
Head Of Sales
Austria - Head Office
Karin Rappich
Managing Director
Bosnia & Herzegovina
Vasil Deliganev
Managing Director
Bulgaria
Maja Kovac
Managing Director
Croatia
Ales Donat
Managing Director
Czech Republic
Karoly Toth
Managing Director
Hungary
Vida Peeva-Naumovska
Managing Director
North Macedonia
Norbert Krysiuk
Managing Director
Poland
Karin Rappich
Managing Director
Romania
Predrag Masic
Managing Director
Serbia
Karl Hirczy
Area Manager
Slovakia
Tadej Jesensek
Area Manager
Slovenia
Sheila Huber
Area Manager
Switzerland

We live our values

01

Mutual Respect

We believe that mutual respect and support within a company are key to success.

02

Absolute Reliability

We believe that only outstanding professionalism in customer support, including sales and services, can truly satisfy customer needs.

03

Enhanced Flexibility

We aim to meet all of your needs. Our professional product management and our internal logistics ensure and enable fast and easy communication as well as services and deliveries to customers in 13 countries via one single entry point.

04

Unified Team Spirit

It’s always about the “us” – we want to enable our employees to perform stronger as a team and consolidate their ideas, motivation and experience.

05

Innovation

We bring cutting edge technology to the people in line with our corporate slogan “Global Technologies – Local Solutions”. Biomedica bridges the gap between global suppliers and local customers.

06

Progressive K.u.K Anesque

Respecting the history of our region and experiencing our different cultures and languages are fundamentally key to our success – progressing with this multicultural base provides us with a uniqueness of which we are especially proud.
We have been on the forefront as a distributor of medical devices, in vitro diagnostics, products for life sciences, Biomedica immunoassays and clinical IT for over 40 years.

History